When you run a business that depends on web visitors you have to think of speed. Google research has shown that 53% of web visitors on smartphones leave a site if it does not load within 3 or 4 seconds. Fast loading sites keep visitors for longer, encourage them to return and have better conversions rates. Whats not to like about a fast loading page.
WordPress now powers just over 34% of websites that are on the internet. By default WordPress is not the quickest loading content management system (CMS) out there. But with a few plugins and tweaks you can really make it fly. I’ve done a video of the best plugins I have found to speed up WordPress for mobile. It’s worth a watch.
How to increase your page speed on a mobile is a often asked question and so it should be. Today the internet is a highly competitive place for trading on. Seconds count. If you don’t give people what they are looking for in just a few seconds then they will go elsewhere.
WordPress page speed optimizer
As a developer of WordPress plugins I can help bring your Worpdress website up to speed. I know not everyone is comfortable with installing and configuring plugins. A lot of small traders don’t have the time or knowledge to best optimise their website for speed. That’s OK, you have your own business to look after.
I can help you to develop your site so it loads effortlessly in all major mobile browsers. My basic services in most instances will get your web page into the green zone of the Google Page Speed tool. That’s really where you need to be.
A lot of people ask if they need to score 100% on the tool to be best optimised for Goggle search rankings. The answer to that is no. The law of dimishing returns applies to Google page speed optimsation as much as to any other thing. Getting into the green zone will mean that your web site is going to load fast on smartphones and mobile devices. The difference between 90% and 100% is minimal where search results are concerned. Once you’re in the green zone it’s time to concentrate on other SEO impacts such as quality content and keywords.
Getting into the green can be done relatively easily using page speed plugins for WordPress together with a little bit of tweaking. But, to get to 100% normally involves a lot of hand coding and modification of themes and plugins. Ultimately, the benefits really do not out-weight the time spent, or indeed the extra cost when bringing in a developer.
Web developer in South Wales
As a web developer with special interest and experience in WordPress and coding I can bring your site in to ‘mobile first’ operation. Based in Abergavenny, South Wales and within easy commute of Newport, Cardiff and Bristol, I can help you make your web site smooth and responsive on mobiles. Keeping your web visitors happy and willing to come back for more.
If you need a web site building from scratch that is quick to load and looks good on any device then get in touch. We can discuss ideas and what it is you want to achieve. If you already have a web site but it’s not loading as quickly on mobiles as you feel it should then let’s talk.
Mobile First is the way to go
Making a web site mobile first and fast to download need not be expensive nor a chore. Getting ahead in the digital world is essential. It is essential for marketing and it is essential for selling. Mobile first is the first priority for any well developed or designed website. With over 51% of web traffic now being undertaken by mobile – phones and tablets – ignoring page load speed can be the deathblow for your business.