A default WordPress category page can be a little lifeless and dull. It is basically just a list of blog posts and nothing much else. It is not the best user experience page on your website, This means it’s also not ideal for search engines.
You can add life and zest to your WordPress category page with a plugin. The plugin can give you an archive description area than is also shortcode enabled. The plugin is Category Tinymce and it can substantially improve user experience on your category and tag pages.
The pro version of the plugin on this site offers the most functions. But you can also get a great user experience by using the free version. You can download the free version of Category Tinymce from WordPress directly.
Why WordPress category pages are great landing pages
WordPress archive pages are excellent pages to get ranked in the search engines. This is because they have such low bounce rates. A page with a high bounce rate will often fall down in the search engines or search rankings. While a web page with a low bounce rate will quickly work its way up the search engine rankings.
Search engines, like Google, will notice when a person quickly clicks off a search result. How often a searcher returns to the search results is important. The search engine will decide that the landing page is not suitable for the search term. This will move your web page down a little, each time, in the search rankings.
The best thing about archive pages is that they have lots of links to click through to. On most of my blogs, I have 10 rows of 4 columns for blog links on the archive page. If someone clicks through, from the search engines to my category page they have 40 bogs to answer their question. There is a high probability that people will click through to another page on my website.
This brings the bounce rate down. It helps to encourage the search engines, such as Google, to move my page up in the search results.
The hardest part, of course, is getting your category page into the search engines. By default, an archive page in WordPress is just a page or a list of links. It may also have an extract and an image. This is not ideal to get in the search engines.
User experience is key to success of category or archive page
There’s no easy or quick way to get your category or archive page into the search engines. The only really good way is by giving your website visitors great experiences. This means having a category description that is clear, concise and informative.
Images are also a great way to boost user experience on archive pages. By using a WordPress category page plug-in you can really give zest to your website category pages. And it’s not just category pages that can be boosted; it’s an archive page. These include tag pages and Woocommerce product pages.
One of the really nice things about Category Tinymce is that it is shortcode enabled. This option can really help develop your description area. You can add images and other graphics, you can format and bold text. You can also include charts and other user experience features.
One thing you need to be careful of though is that you don’t put too much text before your listings. A great way to overcome this is by using accordion type of FAQ areas. You can often find WordPress plug-ins that allow this to happen through shortcodes. This lets you display just the title and for the answer, you click on a little icon.
Using this type of display reduces the amount of area that your text takes up. It also lets your visitors quickly find your blog listings. If they need to, they can find more information by expanding the FAQ box. Google and other search engines are able to read these blocks, so you still get the SEO benefits.
Another way to display WordPress categories
Another big benefit of this category page plug-in is that it allows a new way of displaying your categories. By default, WordPress allows you to display your archives as a menu. This navigation menu is just a text list. That’s fine for using inside sidebars or menu bars. It’s not so great if you want to have navigation within a post or a parent category.
This shortcode is a way of having a great looking category or tag menu. You can assign a featured image to each category or archive. Then you can use a shortcode to produce a grid of categories or tags as a menu. Your shortcode can be placed at the end of a post, in much the same way as you have related posts. Only this time, you are promoting your categories or your tags or other archives.
And because it’s image-based, it gives a great user experience. People like images. Using an image is much more effective as a menu then just text.
Also, by giving your category or tag page a featured image it makes it great for sharing. You can add on your sharing buttons When it is shared on Facebook or other platforms, you have an image that can highlight your category page.
It can add a lot of flexibility to how you structure and control the flow of visitors around your site. The shortcode can have attributes that can highlight specific categories or tags by using the IDs.
Pro version of WordPress category page plugin offers so much more
One of the reasons why Category Tinymce has been so successful for the free version is that it is simple but secure. Even though it’s simple, it has a lot of options and functions to really be flexible. If you are creative, you can make the free version work for you. You can create really great user experience category pages.
The pro version of the plug-in they can really lift all of your archive pages. The pro version provides a text description area underneath listings as well. Just dance term description area has an editor facility so does the button description area.
This is this new area is perfect for targeted longer tail keywords. And you can also introduce things like videos and other images to further describe your category page. This is great for user experiences and can also help boost your search engine ranking.
I like to target broader term keywords on my category or tag archive pages. I will then use the individual posts as long-tail keyword magnets adding a link back into my category or archive page.
The pro version of the WordPress category page plug-in also offers new shortcode for tag featured image. Category Tinymce Pro can make your archive pages work hard for you.
Don’t treat your WordPress archive pages as second-rate citizens on your web site
One of the things you really shouldn’t do that is to treat your archived pages as second-rate pages. When they are correctly formatted and resource they can be great landing pages. Give them a little bit of tender loving care and I will return at many times over.
WordPress category page plugins can offer a lot of opportunities to improve the way visitors interact with your site. Anything that can help with keeping your web visitors on board is beneficial. This is why getting your archive pages to be attractive is so important.
It is also important to make sure that links to those archives pages are attractive and ‘click attractive’.
Category Tinymce makes it easier to manage your archive pages. It’s lightweight and secure. But it offers so much it should be considered a WordPress archive promotion plugin.
Getting WordPress Archives right can boost your site
In my previous post, I explained about the structure and difference between categories and tags. I also explained how useful they can be once they start ranking in the search engines. One of the easiest ways to do this is with plugins that can expand the way in which archive pages operate.
You need to think a little creatively about how to do this. But if your archive pages are useful and offer really great user experience then your entire site benefits.
Use the shortcode archive id option to develop a category menu at the bottom of the post. Using these suggested categories or suggested tags option can help you control the flow of visitors on your site. You can develop the funnels and silos needed to keep people browsing your site. The more pages people visit and the longer they stay on your site, the better the signals sent back to the search engines.