As designers we all want to set the trend, but 99% of us will not. To get the best sales most of us in print on demand will need to follow the trend.
It’s important that whether you sell on Zazzle, Prinful or print your own items for sale on places like Etsy and Amazon Handmade we do our research. Keeping up with the seasonal trends such as colours, shapes and patterns can make a big difference to sales and profits.
The difference between selling what we want to sell and selling what is in vogue or trending can be substantial.
An example is given with our christmas cards sales at Amazon.co.uk handmade. 2 packs of just normal traditional christmas designs was outsold by another pack which was design after research into seasonal trends. The difference in sales was significantly greater for the researched card.